Mass Customization And Viral Marketing

02. May 2010 · Write a comment · Categories: Marketing · Tags: , , , ,

Have you heard of mass customization? Viral marketing allows you to do that for your target audience. The greatest advantage of mass customization lies in the fact that you are able to tailor your core message for users in such a way that every recipient feels that the message is meant only for him. Such a message carries far greater credibility than a standard ? one size fits all approach that most advertisements apply.

So how do you customize a message that has a target audience of say ten thousand? There are a few very distinct methods, and they vary with the mechanism of viral marketing that you decide to use.

Customize Or Fail

If you are going to launch your viral marketing campaign using e-mail as the primary media, then the process is fairly simple. To begin with, you will need to tap the power of the core group of your users. This is a group of power users who are so satisfied with your product or service that they are willing to put in a good word on your behalf to just about anyone. Ask all of them for a testimonial and references of friends and business acquaintances who they think will be interested in your product.

Do not expect the busy executive to write a testimonial and give it to you on a platter. These are busy people who will seldom have the time to write. Ask if you can interview them and put up… Read the rest

The Techniques Of Viral Marketing On The Internet

03. November 2009 · Write a comment · Categories: Marketing · Tags: , , , ,

The advent of the internet has given new impetus to viral marketing. Just a decade ago, such a message would have spread only in the physical vicinity of the originator. Today, with blogs and mailing lists, a message can hit hundreds of like-minded users in no time.

Blogs Offer Great Viral Marketing Opportunities

Just spend a few minutes on the explosion blogging has seen. There are literally millions of blogs on the Internet. Many are genuine travel diaries and journals. An equally large number relate to groups that are very concerned about some issues. But there are many that are only thinly disguised viral marketing efforts. Look at the blogs that relate to the ongoing presidential primaries. Sure, some are genuine efforts at discussing the politics, the process and the candidates, but a huge number are promotional in nature and are simply out to market their candidate.

What stops you from setting up such a viral marketing campaign? Many major drug companies do it all the time. You have a blog discussing a complex medical condition. They provide a lot of useful information on it, which ensures that the blog rates high in search engines. People flock to it and while they are exposed to ads that are clearly defined, they are also exposed to subtle viral marketing. For example, if a person said he was greatly helped by medicine X or hospital Y, and you felt he was genuine, how would it affect you?

Handle… Read the rest