Using QR Codes as Part of Your Overall Marketing Strategy

13. November 2011 · Write a comment · Categories: Marketing · Tags: , , , , , , , , , , , ,

Using QR Codes as Part of Your Overall Marketing Strategy

Article by Quaintise Marketing

You’ve probably seen them and didn’t even realize you were looking at a whole new world of business marketing. QR Codes, also known as barcodes and quick response codes, are beginning to integrate themselves into every aspect of our lives, whether we realize it or not. New marketing plans and PR strategies include code marketing to create a more interactive environment for website visitors, magazine audiences, advertising targets, and much more. So, what do you need to know about QR Codes for your marketing plans?What is a QR Code?A QR Code is an image, much like a standard UPC barcode, that can be translated through the camera on your smartphone to display web pages, images, text, maps, nearly any type of brand message you want to convey. While Codes are relatively new here in the states, places like China and Japan have been using these codes for many years now in advertising and marketing strategies. The technical definition of a code is ‘a specific matrix barcode readable by dedicated QR barcode readers and camera phones.Why Are QR Codes Important to Marketing?Here’s the deal; 77% of the world’s population own a mobile phone, and half a billion users have access to mobile internet. In terms of marketing, that might not mean much if you don’t understand your target audience, however, if you consider numbers alone and the fact that there are expected to be 73.3 million smartphone… Read the rest

All About Social Marketing

28. April 2011 · Write a comment · Categories: Marketing · Tags: , , , ,

Social marketing is a discipline that uses the philosophy of listening to the needs and desires of the target audience. This technique has been successfully used by commercial marketers. Now even public service departments are riding this bandwagon to make their announcements. It is a sophisticated approach that cares for people. It is customer centric. This approach makes you sensitive to people’s needs. You achieve your own targets by helping people meet their needs. It is a win-win situation.

Social marketing involves in-depth research into your niche consumer base. It also involves constant feed back from your target audience and continuous evaluation of that feedback. Research and evaluation form two important pillars of this process. The principles remain universal. So the very same tools that are used to sell products can easily be used to sell ideas and attitudes. These tools can alter behaviors as well. The greatest advantage of social marketing is that, it benefits the society at large.

Primary Focus

The primary focus of social marketing rests on understanding the wants and the needs of the consumer. You do not overtly try to persuade them to buy your product. Your sales pitch is always subtle. Here you talk to the people and this talk is more people focused, not product focused.

Product

Social marketing is not only about some physical product. Products, services, practices, and non-tangible ideas, all can be marketed successfully using this platform. People have to first perceive and know their problem. They… Read the rest

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