How Web 2.0 Has Changed The Way You Surf The Web

02. July 2010 · Write a comment · Categories: Marketing · Tags: , , , ,

There have been many changes in the way we surf the web after the introduction of Web 2.0. Gone are the days of simply clicking on a website to view the information on it. Now you can surf, post your comments on various sites, and even create a profile of yourself. There are many ways of keeping in touch with friends and making new ones. Let us look at some examples of how the internet has changed with the onset of Web 2.0.

Share Your Views

You can now log on to many interactive websites of various topics to get information. You can also post your comments where you can review the site or give some suggestions on how to improve it. Many blog sites are present where you can post your thoughts and views. You can even respond to blogs of other writers. Several photoblogs allow you to post photographs that you have clicked and share them with the world. With Web 2.0, you can share anything with millions of users.

Share Your Information

Sites like Wikipedia are great places for you to share information about many things. It is a Web 2.0 user oriented online encyclopedia where users can post information and even make changes whenever required. You can add to the information that is already provided and improve the content of the site.

Improve Career Prospects

If you are looking for a career change or some expert advice about certain jobs, you can join a business… Read the rest

Social Marketing And Self Promotion

02. January 2010 · Write a comment · Categories: Marketing · Tags: , , , ,

What is the relationship between social marketing and self promotion? Recent studies have shown that the top three search engines amount to only about twenty two percent of the total business traffic. Simple mathematics tells us that about seventy eight percent of retail business is routed through other means. This is the larger portion of the pie that internet business folks should be paying their attention to. This report also throws up the relevance of social marketing in reaching the customer base. It is alright to talk about search engine optimization, but it is wise to look at the other venues.

Social Networking

One of the viable and profitable options available to internet entrepreneur is social networking. A recent analysis of online photo sharing has thrown up some interesting facts. This analysis reveals that a lot of photo sharing is done on the internet’s social networking sites. How does it help your business? This fact has got nothing to do with your business. It is stated just to drive home the point that these networks have immense power to drive traffic. Social marketing depends upon optimum utilization of these networking sites.

There are some products and services that go very well with these sites. If your product or service falls in that category, it is great for you. However, if it does not, you can still device some means to take advantage of these sites; for example, any type of business can make use of the video opportunities presented… Read the rest

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