Small Business Marketing: – Enjoy Clear Direction & Peace of Mind

03. October 2010 · Write a comment · Categories: Marketing · Tags: , , , , , , , , , , ,

Small Business Marketing: – Enjoy Clear Direction & Peace of Mind

 

The return on investment for the engagement of MJH Group for Small business marketing is based on the following;

Business Growth

• Increased sales and profit from effective strategy and campaign outcomes

Marketing Strategy

• The insight and direction provided by our strategic recommendations

• Provision of a documented strategic marketing plan which acts as the blue print for the successful marketing of your business

• Allowing you to proceed with confidence

• A planned and structured approach to marketing success

Campaign Outcomes

• Effective communication of your brand and offer

• Generate awareness in the market to achieve

• New customer acquisition

• A greater share of wallet from existing customers

• Increased sales and business growth

Commercialisation

• Assess the viability of new products or services

• Develop and implement strategies for the introduction or relaunch of products and services to provide commercial success

Direct Bottom Line Savings

• Direct Bottom Line Savings due to effective marketing management

• Measuring the ROI of promotions and campaigns to determine effectiveness

• Customer focus reducing the risk of ineffective promotion or campaigns

• Redirection of marketing investment into areas with the greatest… Read the rest

Self Promotion, Small Business Marketing, and Your Core Values

18. January 2010 · Write a comment · Categories: blogimaailma, mitas-tassa, on-the-road, Party-Party, shoppailu · Tags: , , , ,

The core premise of authentic self promotion is that showing up, serving, and thriving are interrelated. Promotion, or putting yourself forward, is part of showing up and is essential to having a successful business. Having a successful business is essential to being and sustaining an offer of service. In other words, you cannot serve if you do not take care of business.

Authenticity is the cornerstone of effective, sustainable self promotion because being authentic draws on a renewable resource, i.e., your core values and strengths. Put it all together, and you have authentic promotion.

Authentic self promotion is grounded in the conviction that you have something of unique value to offer the world and that you are willing to discover how to embody that offer, to show up and serve, and to thrive in the process.

Authentic self promotion reconciles values of service and integrity with the tools and practices of effective small business marketing. Authentic promotion of your small business rejects the easy dismissal of marketing and sales as shallow, manipulative, and inauthentic. Instead, authentic self promotion claims that marketing and sales are vehicles for creating enduring relationships and delivering substantial value. If you choose the path of authentic self promotion, you will learn that marketing your small business effectively will challenge you to evolve continually as a person and as a professional.

Authenticity is intimately involved with creativity, evolution, and change. It is closely allied with the notion of authorship, thus of owning and being accountable for one’s… Read the rest