Mass Customization And Viral Marketing

02. May 2010 · Write a comment · Categories: Marketing · Tags: , , , ,

Have you heard of mass customization? Viral marketing allows you to do that for your target audience. The greatest advantage of mass customization lies in the fact that you are able to tailor your core message for users in such a way that every recipient feels that the message is meant only for him. Such a message carries far greater credibility than a standard ? one size fits all approach that most advertisements apply.

So how do you customize a message that has a target audience of say ten thousand? There are a few very distinct methods, and they vary with the mechanism of viral marketing that you decide to use.

Customize Or Fail

If you are going to launch your viral marketing campaign using e-mail as the primary media, then the process is fairly simple. To begin with, you will need to tap the power of the core group of your users. This is a group of power users who are so satisfied with your product or service that they are willing to put in a good word on your behalf to just about anyone. Ask all of them for a testimonial and references of friends and business acquaintances who they think will be interested in your product.

Do not expect the busy executive to write a testimonial and give it to you on a platter. These are busy people who will seldom have the time to write. Ask if you can interview them and put up… Read the rest

Reach Out Through Social Marketing

28. May 2009 · Write a comment · Categories: blogimaailma, Marketing, mitas-tassa, on-the-road, Party-Party, shoppailu, turhiako-toiveita, valokuvaus · Tags: , , , , ,

How do you reach out to potential customers through social marketing? These days, more and more people work long hours and commute long distances to work. In such a scenario, they lose out on their contacts with people. No wonder, people have very few close confidants these days. They have no time for that. This crazy phenomenon has given birth to a new form of social contact. These people enroll for message boards, online forums, and other forms of internet media. These social sites help fulfill a very basic need in them, the need to connect with others.

Meeting Real Needs

Even in cases like serious medical problems, the first thing people do is, turn to the internet. The net not only provides them with details and information about their problem, but also gives them access to forums and message boards, where people can get support from others facing the same situation. The internet marketers must understand this need of people. They must think of developing relationships with these people. These people are real and they have real needs. Understanding those needs is the basis of social marketing.

Through social marketing, the entrepreneurs can take customer engagement to a higher level. Having a public dialogue with your consumers makes them feel good and wanted. Social marketing is not just about creating a sales pitch. It is much more than that. That is why in the long run, it is so much more rewarding. The marketers need to break through the… Read the rest