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Article by Grant Deken
Grant Deken is an economics graduate of Jacksonville University. Having a strong background in marketing Deken focuses on applying concepts of economics to marketing questions and current events. http://www.grantdeken.com
Small Business Internet Marketing Florida – Monitoring Marketing Plan and Strategies
Article by REAL Internet And Mobile Marketing
Small Business Internet Marketing Florida – Monitoring Marketing Plan and Strategies
Year end is an excellent time to evaluate the effectiveness of your marketing plan and strategies. As a small business owner it is critical to understand and objectively evaluate your successes and failures of your marketing plan and strategies over the course of the year.
Small Business Internet Marketing Florida – Monitoring Frequency
One of aspects to evaluate is the frequency you monitor the marketing plan and strategies. Ideally you need to evaluate the plan more frequently than once a year. But for many small business owners this is a path of least resistance. There are so many factors which prevent a disciplined evaluation of the marketing plan throughout the year, but I suspect the main culprit is time.
Small Business Internet Marketing – Monitor Analogy
An analogy to understand the importance of monitoring can be thought of as a large ship making a long voyage across the ocean. If you think about a large ship, it cannot make radical course corrections in short periods of time. Instead it must rely on small and frequent course adjustments in order to reach its destination as planned. Let’s take the comparison of two similar ships with two very different captains. The first captain is undisciplined when it comes to monitoring the ship’s course while the second captain follows a disciplined approach… Read the rest