Google Launches Google+ Pages for Businesses

Some major companies have already joined the fray, including Fox News. While some businesses will no doubt be helped by a social media marketing agency, others will delve into the idea of having a proper business page by themselves. The good news is that Google+ business pages are not just open to major businesses – they are open to businesses of all sizes. The idea is that the pages will enable all businesses to interact with their audience and help build and strengthen their brand online with the help of Google+.

It is too early to tell whether the pages will be as successful as Google would no doubt like them to be. After an initial rush of traffic to the grand unveiling of Google+, many people seem to have lost interest and gone back to Facebook or to Twitter.

But with privacy interests causing concern at Facebook, perhaps Google+ can get in on the action now it has launched the business pages.

Certainly there were many businesses that were eager to get in on the act at Google+ – so eager that they set up a personal profile because they didn’t want to wait. Now those profiles have been got rid of and many of them have set up a professional business profile instead.

But what do these profiles offer businesses? In all honesty the differences are slight. After a long wait… Read the rest

Best Tips On Writing The Business Letters

Article by Tracy

Business letters are formal letters used for correspondence between clients and businesses or anyone related to the business. Writing business letters is considered something difficult, the only reason being that they are somewhat different than personal letters. Business letters are of various types. Let’s have a look at the few things that we should remember while writing any kind of business letter.Narrow Down Your Purpose of Writing

You have to be very clear what your purpose is while writing a business letter. The usual intention is to get some information across or convince the reader to do something.Adopt a Simple and Straight Tone

Don’t make your letter hard to understand or too long. It should be concise and clear. Use a courteous tone and make it convincing. The information should be correct because sometimes business letters have legal implications.Salutations: Beginning Your Letter

Start the letter with a date on top left corner followed by the sender’s address and company’s name. If you are using a letter head with the address already mentioned then do not repeat it.

Below that write recipient’s address and company’s name. If the recipient’s name is known, state that with preferably a title i.e. Mr. Ms. or Dr.

You can use:

Dear …………, [Put the designation or name in the dashed area if you know it]

Dear Sir or Madam, [Use if you don't know who you are writing to]

If you know the person… Read the rest