Google Launches Google+ Pages for Businesses
Some major companies have already joined the fray, including Fox News. While some businesses will no doubt be helped by a social media marketing agency, others will delve into the idea of having a proper business page by themselves. The good news is that Google+ business pages are not just open to major businesses – they are open to businesses of all sizes. The idea is that the pages will enable all businesses to interact with their audience and help build and strengthen their brand online with the help of Google+.
It is too early to tell whether the pages will be as successful as Google would no doubt like them to be. After an initial rush of traffic to the grand unveiling of Google+, many people seem to have lost interest and gone back to Facebook or to Twitter.
But with privacy interests causing concern at Facebook, perhaps Google+ can get in on the action now it has launched the business pages.
Certainly there were many businesses that were eager to get in on the act at Google+ – so eager that they set up a personal profile because they didn’t want to wait. Now those profiles have been got rid of and many of them have set up a professional business profile instead.
But what do these profiles offer businesses? In all honesty the differences are slight. After a long wait… Read the rest