Some major companies have already joined the fray, including Fox News. While some businesses will no doubt be helped by a social media marketing agency, others will delve into the idea of having a proper business page by themselves. The good news is that Google+ business pages are not just open to major businesses – they are open to businesses of all sizes. The idea is that the pages will enable all businesses to interact with their audience and help build and strengthen their brand online with the help of Google+.

It is too early to tell whether the pages will be as successful as Google would no doubt like them to be. After an initial rush of traffic to the grand unveiling of Google+, many people seem to have lost interest and gone back to Facebook or to Twitter.

But with privacy interests causing concern at Facebook, perhaps Google+ can get in on the action now it has launched the business pages.

Certainly there were many businesses that were eager to get in on the act at Google+ – so eager that they set up a personal profile because they didn’t want to wait. Now those profiles have been got rid of and many of them have set up a professional business profile instead.

But what do these profiles offer businesses? In all honesty the differences are slight. After a long wait for the profiles to become available, many people seem to be disappointed. It is early days for these pages and still for Google+, as a fledgling social network, but the initial response is not a particularly promising one.

Some people seem to think that the main difference between the personal pages and the ones designed for businesses is that a business can use its business name. This contrasts with having to use a proper name of a person with a personal account.

But it is important to remember that Google+ is still finding its way in the arena of social networking. It has a long way to go to catch up with Facebook, which offers far more in the way of features and benefits for marketers and businesses of all sizes. But this doesn’t mean we should ignore Google+, far from it – it is still experiencing changes and updates and advances, so we should keep an eye out to see how it improves.

There is every chance that the business pages will be embraced by more users in the weeks and months to come. And if Google responds to the feedback from these users, we may end up with an even stronger page for businesses in the near future. We can but hope.

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Article by Tracy

Business letters are formal letters used for correspondence between clients and businesses or anyone related to the business. Writing business letters is considered something difficult, the only reason being that they are somewhat different than personal letters. Business letters are of various types. Let’s have a look at the few things that we should remember while writing any kind of business letter.Narrow Down Your Purpose of Writing

You have to be very clear what your purpose is while writing a business letter. The usual intention is to get some information across or convince the reader to do something.Adopt a Simple and Straight Tone

Don’t make your letter hard to understand or too long. It should be concise and clear. Use a courteous tone and make it convincing. The information should be correct because sometimes business letters have legal implications.Salutations: Beginning Your Letter

Start the letter with a date on top left corner followed by the sender’s address and company’s name. If you are using a letter head with the address already mentioned then do not repeat it.

Below that write recipient’s address and company’s name. If the recipient’s name is known, state that with preferably a title i.e. Mr. Ms. or Dr.

You can use:

Dear …………, [Put the designation or name in the dashed area if you know it]

Dear Sir or Madam, [Use if you don't know who you are writing to]

If you know the person well you can use ‘Dear’ before writing recipient’s name for salutation. To remain more formal than that, ‘Mr.’ or ‘Ms.’ would do. If you do not know the recipient’s name ‘To whom It May Concern’ works just fine. Body

In the body of the letter, use formal language and deliver your message in short and comprehensive sentences. Give space between two paragraphs. The purpose of the letter should be stated in the first sentence. The last paragraph should summarize what you intended to say to the reader.Valediction and Your Signature

Close the letter with ‘Regards’ or ‘Thank you’ and below that write your name. If you intend to send a hardcopy of the letter, leave some space above your name so that you can put your signature.Proofreading

Check for spelling and grammatical mistakes because they make a letter look less professional and reflects carelessness. Make sure that you have answered all the queries or given all the necessary information etc. The letter should have a simple font instead of a complicated, decorative one. Avoid any kind of partiality, be it religious or political.

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