Article by Quaintise Marketing

You’ve probably seen them and didn’t even realize you were looking at a whole new world of business marketing. QR Codes, also known as barcodes and quick response codes, are beginning to integrate themselves into every aspect of our lives, whether we realize it or not. New marketing plans and PR strategies include code marketing to create a more interactive environment for website visitors, magazine audiences, advertising targets, and much more. So, what do you need to know about QR Codes for your marketing plans?What is a QR Code?A QR Code is an image, much like a standard UPC barcode, that can be translated through the camera on your smartphone to display web pages, images, text, maps, nearly any type of brand message you want to convey. While Codes are relatively new here in the states, places like China and Japan have been using these codes for many years now in advertising and marketing strategies. The technical definition of a code is ‘a specific matrix barcode readable by dedicated QR barcode readers and camera phones.Why Are QR Codes Important to Marketing?Here’s the deal; 77% of the world’s population own a mobile phone, and half a billion users have access to mobile internet. In terms of marketing, that might not mean much if you don’t understand your target audience, however, if you consider numbers alone and the fact that there are expected to be 73.3 million smartphone users in 2011, which will be over 65% of all mobile phone users, the possibilities really can’t be ignored. How Do QR Codes Work?With over 50% of all mobile phone users owning smartphones either preloaded with QR barcode scanning apps or available to download free scanning apps, the idea of scanning a QR Code to obtain additional product or brand information is becoming more and more mainstream. You might not even realize that you have a QR Code app on your mobile phone, or that you can obtain one for free in a matter of seconds. The process is simple; you simply go to the app on your phone for code scanning. The most popular and free, apps include Barcode Scanner, ShopSavvey, Optimscan, ScanLife and Quickmark. Place the QR Code directly under your smartphone camera and let your app do the rest. It’s that simple, which is another reason why it’s a wonderful marketing strategy.Marketing Strategies for CodesNo matter what industry you’re in, what your brand message is or what your marketing plan looks like, there’s always room for Codes. While QR marketing is still an emerging strategy, it’s always best to stay ahead of the curve in terms of marketing your brand. By offering a unique experience that is also incredibly interactive, you can remain one step ahead of your competition.Offering an Interactive and Immediate Experience — The greatest aspect of Codes is their interactive nature and instant results. An individual looking for more information is immediately connected to it. This cut down on time means a higher conversion rate and a greater chance that individuals won’t forget an email address, website URL, or business special before they get home to their computers. The days of waiting to get online until you’re home are over, and if you can’t capitalize on instant and immediate marketing, you will fall behind the curve.Obtaining Instant Analytics – Many companies now offer instant Code tracking analytics that allows business owners to understand their audience in nearly the moment they scan the barcode. This is a great advantage to have over the competition.Offering Direct Incentives – Many production companies and record labels now utilize QR Codes in magazine advertising to offer instant incentives for individuals to download music or watch movie previews. This enables users to read an article about behind the scenes of a movie, or the making of a great album, and then instantly watch the clip or listen to a song. You can take advantage of this same idea by offering specials, discounts, and deals instantly through a Code that has been placed on marketing materials. You can also redirect patients to Youtube videos of medical procedures they might be considering, plastic surgery before and after videos, and much more. The marketing possibilities are truly endless.

It’s just been over two years since Celica Marketing started functioning in Glasgow, the largest city in Scotland and third most populous in the United Kingdom. And in so short a span of time, the company has emerged as Glasgow’s top-ranking event marketing company, winning hearts of customers and clients alike. The company has been registering success after success in all its marketing campaigns, all high-profile ones and has been catering to different industrial sectors, including finance, telecommunications, sports, charities etc., at the same time making sure that things progress on a professional level. So, what’s it that makes Celica so successful? Why and how did it become Glasgow’s top-ranking event marketing company? There are of course many reasons, some of them are as follows:

Celica comes up with the best of innovative strategies and implemented with the accompaniment of the best of marketing techniques.
The company always takes care to see that the clients get their interests promoted in all ways possible.

The customers are never forgotten. Their interests, their needs and requirements are given top priority. The company chooses brands and decides upon the prices keeping in mind the interests of the customers as well, which of course are to be safeguarded.
The company tailors individual and comprehensive marketing campaigns in such a way that it suits each company’s needs and also suits the products that are to be promoted. It’s in this manner that the events are organised so as to help clients get the results they expect and deserve.

The company makes it sure that only the right kind of sales and marketing professionals are taken in. Of course it’s not only experienced that counts. Even inexperienced people, with the spark to go on and on, are taken in and given the right kind of training so as to make them real professionals. The company in fact has devised a comprehensive Sales and Marketing Programme, which educates these professionals and coaches them in the basics of the business.

It’s these and many other features that make Celica go strong in the event marketing field.

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