Self Promotion, Small Business Marketing, and Your Core Values

18. January 2010 · Write a comment · Categories: blogimaailma, mitas-tassa, on-the-road, Party-Party, shoppailu · Tags: , , , ,

The core premise of authentic self promotion is that showing up, serving, and thriving are interrelated. Promotion, or putting yourself forward, is part of showing up and is essential to having a successful business. Having a successful business is essential to being and sustaining an offer of service. In other words, you cannot serve if you do not take care of business.

Authenticity is the cornerstone of effective, sustainable self promotion because being authentic draws on a renewable resource, i.e., your core values and strengths. Put it all together, and you have authentic promotion.

Authentic self promotion is grounded in the conviction that you have something of unique value to offer the world and that you are willing to discover how to embody that offer, to show up and serve, and to thrive in the process.

Authentic self promotion reconciles values of service and integrity with the tools and practices of effective small business marketing. Authentic promotion of your small business rejects the easy dismissal of marketing and sales as shallow, manipulative, and inauthentic. Instead, authentic self promotion claims that marketing and sales are vehicles for creating enduring relationships and delivering substantial value. If you choose the path of authentic self promotion, you will learn that marketing your small business effectively will challenge you to evolve continually as a person and as a professional.

Authenticity is intimately involved with creativity, evolution, and change. It is closely allied with the notion of authorship, thus of owning and being accountable for one’s… Read the rest

Reach Out Through Social Marketing

28. May 2009 · Write a comment · Categories: blogimaailma, Marketing, mitas-tassa, on-the-road, Party-Party, shoppailu, turhiako-toiveita, valokuvaus · Tags: , , , , ,

How do you reach out to potential customers through social marketing? These days, more and more people work long hours and commute long distances to work. In such a scenario, they lose out on their contacts with people. No wonder, people have very few close confidants these days. They have no time for that. This crazy phenomenon has given birth to a new form of social contact. These people enroll for message boards, online forums, and other forms of internet media. These social sites help fulfill a very basic need in them, the need to connect with others.

Meeting Real Needs

Even in cases like serious medical problems, the first thing people do is, turn to the internet. The net not only provides them with details and information about their problem, but also gives them access to forums and message boards, where people can get support from others facing the same situation. The internet marketers must understand this need of people. They must think of developing relationships with these people. These people are real and they have real needs. Understanding those needs is the basis of social marketing.

Through social marketing, the entrepreneurs can take customer engagement to a higher level. Having a public dialogue with your consumers makes them feel good and wanted. Social marketing is not just about creating a sales pitch. It is much more than that. That is why in the long run, it is so much more rewarding. The marketers need to break through the… Read the rest

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