Business Week: Jiemi Google Revision Process

Article by hi joiney

Introduction: the latest issue of the U.S. “Business Week,” the author, on the Google interface, the story behind the revision process and was introduced. Following is the full text article: 8th revision Every day 268 million people use Google to search information. Whenever the user enters a search request, Google’s software will give the most relevant links. Although the background operation is very complex, but the entire query process is very simple, no wonder users will ignore a lot of processes. So what is one to pay attention to what people will do all the elements? Although the maps, books, e-mail and social networking and other areas were tried, but Google’s search empire is still built on top. In 2009, the company’s 23.7 billion U.S. dollars in revenue, 97% from advertising. Although Google has not disclosed AdWords and AdSense advertising products such as individual income data, but the number of insiders admit that Google search results next to the “sponsored links” dependence, is like the oil countries, the dependence on oil. While providing search results, Google will also provide some ad links on the right page. Since its inception in 1998, Google search page has experienced a slight revision 7. Most recently in May 2007, when Google added in the common search for pictures and video content. May 5, 2010, Google conducted the 8th revision, use Google search products and user experience, Vice President Melissa? Meier (MarissaMayer) as saying, in this revision, “a great extent, but particularly important.” Google has long been the leading search technology, it is difficult to be found. 8th revision is aimed at highlighting the strengths and integrate them into the main results page. Users can now extra toolbar to further tap the information. In other words, users submit a search request, you can quickly filter their. For example, you can only display information from the shopping site, you can display only a subject of video, or the latest news. In the search results page on the left adds a new logo and a series of colorful icons, the user can get many new options, the appearance of the page also has very different past. Revised power sources Even change a few pixels may also affect the profits of Google, but Google is willing to this why the history of the Internet’s most successful products, a substantial revision then? “Network has been change, development and innovation,” Meyer said, “even for Google that people use every day and have been very familiar with the sites, the revision is very important.” This revision is not just appearance. Over the past few years, Microsoft will be as well as Facebook and Twitter and other social media development that, based on the overall relevance of the page to sort Google search out of date. Last year in December, Google recognized this and said the network will begin real-time indexing to help users organize social media information. Part of the industry on the complexity of this challenge. “Advanced search almost never work,” The U.S. market research firm NormanNielsen Group principal analyst Jacob? Nelson (JakobNielsen) said, “People do not want to use the search engine. They want to leave the search engine. This is the access to excellent the reason why advertising effectiveness?? users to leave search engines, so they may go to advertisers where to go. “In other words, the reason why the success of Google is that it has never tried to bind the user a variety of experience. However, the competitive landscape is changing. This year in March, Facebook than Google to become the nation’s most visited Web site, Microsoft also will be introduced for their own plans. Although the search engine will be in the United States market ranked third, but also has a large gap between Google, but it in the efforts to develop tourism and shopping areas. Will be recently launched a design, you can adjust the search interface based on user demand. If the user obviously looking for ticket purchase information, will be will become a tourist search. Stephen will be in charge? Markowitz (StefanWeitz) said: “This is to link the current mainstream approach based on completely different. As each search request is to provide the same user experience and unreasonable. If you just wanted to book a ticket or on a particular flight, why do so many links to show? This is illogical. ”