If you are considering viral marketing seriously, and I really hope you are, you’ve got to take an e-book very earnestly. You can derive great advertising mileage from a well written e-book. The reverse may also be true, so you need to manage the quality of the e-book with care.
Reasons For The Effectiveness Of An E-Book
Why is an e-book effective? To begin with, it allows you to project your business as a leader in the field. If you have put together a great document, your readers will feel confident of what you say and will be inclined to try your product as well. It is not necessary that you write the e-book yourself. You can hire a subject matter expert to do it for you. What is important is the fact that a reader gets convinced that you know the job.
You can include images, sound files and video in the e-book so that the reader can understand the subject with absolute clarity. This will then convince the reader that you know what you are talking about and a product made by you will be up to scratch.
Another advantage of an e-book is the fact that you can put in written testimonials in it. If you have a number of satisfied users who are willing to write a few good words about your product, include their letters in a relevant portion of your e-book. If one of them happens to be a prominent citizen, nothing… Read the rest