Once you have figured out viral marketing, I doubt if you will really put your entire faith in traditional methods again. This is not to say that you will stop using the standard methods of advertising, but that your perspective on how advertising is to be used to deliver results, will change.
An Example Of Local Viral Advertising
I will give you the example of a servicing station. Every time you got your car serviced in that particular station, you were made to feel as if you were the only customer. They would keep a track of your mileage, your oil change and give you reminders when various schedules were falling due.
Your car was tracked and maintained as if it was the Atlantis out to go into orbit and every time you went there, you were surprised by that little extra. Just before the rains, they would make it a point to check your wipers and tires ? mind you they didn’t stock tires ? but their concern for your safety showed.
This service station did not advertise its great service. Its patrons did it. I never went anywhere else if I could help it, and guess what; I told everyone I had a car related conversation with, about the service. I am sure that the service station never had a bay empty.
The entire operation was sold on word of mouth advertising, the best kind there is, and was backed up by a service… Read the rest