While many successful marketers know the great benefits of viral marketing, many others are simply not aware. Some may even associate the word ‘viral’ with something nasty or unethical!
The DNA Of Viral Marketing
Of course all those who know better, know that the ‘viral’ in viral marketing refers to the rate of growth if something simply doubles every day. No doubt you have heard of the weed that doubles every day. If today it covers the entire pond, then a week ago, the weed patch was barely visible! So it is with viral marketing. If everyone who is introduced to a product simply tells two others about it twice in a day, then in a month you will have probably covered the country!
Some Marketing Tips
There are ways of maximizing the benefits of such an important marketing technique. We set out to give you a few of these:
? The first step you must take is to locate focus groups on the net. Fortunately this is done rather easily. A simple search will give you a large number of sites, blogs and discussion forums that are interested in the very thing you have on offer. You must become a regular contributor to these sites. There is work to be done here. You will need to read and collect considerable information before you can write with authority. Only when you are accepted, will you be able to influence others with your opinion.
? On your own… Read the rest