What is the relationship between social marketing and self promotion? Recent studies have shown that the top three search engines amount to only about twenty two percent of the total business traffic. Simple mathematics tells us that about seventy eight percent of retail business is routed through other means. This is the larger portion of the pie that internet business folks should be paying their attention to. This report also throws up the relevance of social marketing in reaching the customer base. It is alright to talk about search engine optimization, but it is wise to look at the other venues.
Social Networking
One of the viable and profitable options available to internet entrepreneur is social networking. A recent analysis of online photo sharing has thrown up some interesting facts. This analysis reveals that a lot of photo sharing is done on the internet’s social networking sites. How does it help your business? This fact has got nothing to do with your business. It is stated just to drive home the point that these networks have immense power to drive traffic. Social marketing depends upon optimum utilization of these networking sites.
There are some products and services that go very well with these sites. If your product or service falls in that category, it is great for you. However, if it does not, you can still device some means to take advantage of these sites; for example, any type of business can make use of the video opportunities presented… Read the rest